Watch Susan Build
Susan loved the simplicity of “ELEGANCE” as a brand for her business of building custom dining furniture. Her Google search didn’t find any furniture business using that brand, so she invested in a long-term marketing campaign around ELEGANCE.
A year later, Susan had partnerships with nation-wide furniture chains and customers in almost every state
Watch Susan Crash
Then Susan received a letter from the owner of ELEGANT BY DESIGN accusing her of trademark infringement. The letter demanded that she stop using ELEGANCE and pay the owner $50,000 in damages.
Don’t Be Susan!
Susan didn’t realize how complex trademark law is. She could have avoided this heartbreak by consulting with a trademark attorney before choosing her brand.
Like Susan, your business is your livelihood and probably your passion. You can learn from Susan’s mistake by involving experienced attorneys at all stages of building your business.