Trademark & Branding

Trademark & Branding 2018-05-30T12:40:42+00:00

Copyright Legal Services

Whether you are an individual entrepreneur, a small business owner, or a non-profit service provider, your business’s identity is one of its most valuable assets. You invest a lot in developing your company name, brands, logos, taglines, and other identifiers that represent your company and your products to the world.

Protect your identity … and your business

With your reputation at stake, it’s important to be sure no one else can claim the identifiers you are using or want to use, and to secure your company’s rights in them. This is a case of “the sooner, the better;” too many companies are forced to change their brands after making significant investments in them.

With a committed, collaborative, client-focused advocate on your side

In one brief, free phone call, Gretchen will:

  • Explore your situation and discuss your goals
  • Identify the risks you may face
  • Identify potential solutions available to you
  • Discuss the pros and cons of those options
  • Help you make the right business decisions for your company

Schedule your free call now!

Gretchen McCord advises our company on global matters of trademark strategy, registration, disputes, and negotiations, with a focus on litigation avoidance. Gretchen has consistently demonstrated mastery of her practice of law in these areas and has been artful and successful in resolving matters ranging from addressing investor representations and warranties to resolving international trademark disputes. Additionally, Gretchen delivers real value for the price, not just because she competes by charging rates below those of large law-firms, but because interacting with Gretchen is fast, easy and reliable, thereby reducing her billable time (the primary cost of engaging legal counsel).

Zachary Lynde, CFO, Factom, Inc.

Since 2001, Gretchen has helped clients safely use and protect their company names, brands, logos, and taglines. She has represented:

  • Family-owned businesses
  • Entrepreneurs and individuals
  • International companies
  • Educational institutions

Her clients come from a range of industries, including

  • Restaurants
  • Brick-and-mortar retailers
  • Online retailers
  • Manufacturers
  • Consultants and other service providers
  • Software and video-game companies

Gretchen appreciates that each client’s needs, goals, and resources are unique, and she works with each client to assist them in choosing the options that are right for them.

Among other things, Gretchen helps her clients:

  • Vet the trademarks and other identifiers they want to use and assess any risks in using them
  • Strategize and secure the optimum protection available for the client’s trademarks
  • Stop others from infringing the client’s trademarks
  • Defend against charges of infringement
  • Negotiate co-existence and licensing agreements when necessary to protect the client’s rights

In one brief, free phone call, Gretchen will:

  • Explore your situation and discuss your goals
  • Point out any risks you may face
  • Identify the options available to you
  • Discuss the pros and cons of those options
  • Help you make the decisions that are best for your business

Schedule your free call now!

  • You gain trademark rights simply by using a trademark. Registering your trademark with the Patent and Trademark Office broadens your rights, but it’s not a requirement to obtaining rights.
  • Therefore, not finding the mark you want to use in the Patent & Trademark Office database doesn’t mean your mark is safe to use; if someone else is already using it (or a mark similar to yours), they may be able to prevent your use, even without a registration.
  • Minor variations in someone else’s trademark probably aren’t enough to keep you from infringing on their mark.
  • It is difficult, and may be impossible, to protect a trademark that describes your product.
  • Failing to find a particular trademark with a Google search doesn’t necessarily mean it’s safe for you to use the mark.
  • Registering your company name with the Secretary of State does not ensure your right to use the company name as a brand or trademark (or to prevent others from doing so).
  • Registering a domain name does not give you the right to use that name as a brand or trademark (or to prevent others from doing so).
  • Registering your trademarks does give you much broader and stronger rights in them.