Your business’s identity is one of its most valuable assets. You invest a lot in developing the brands that represent your company and your products to the world, whether it be product names, logos, taglines, or other identifiers – otherwise known as your trademarks. Don’t risk losing that investment – protect your trademarks!
The first step to protecting your trademarks is to register them. But even after you’ve secured a registration, you could weaken or lose your rights if someone else uses your mark, whether you know about it or not. To fully protect your brands, you must take proactive steps, even after registration.