These flow charts might be helpful in understand the trademark application and registration process.
Your business’s identity is one of its most valuable assets. You invest a lot in developing the brands that represent your company and your products to the world, whether it be product names, logos, taglines, or other identifiers – otherwise known as your trademarks.
To fully protect your investment, you must proactively take certain steps. The first step to protecting your trademarks is to register them. You should also be sure to use your trademarks correctly and to protect against others who infringe your trademark or use it in a generic manner.